The Internet as a world panel has provided an opportunity to hear public opinions, not previously heard from. It has also made it hard to hear qualified well researched and thoughtful opinions among all the noise. Some of the noise is intentionally created to quite the legitimate opinions. There is no standard to measure the legitimacy of a fact and therefore there is an abundance of fabricated and twisted stories with no accountability. This is the situation where news is so divorced from facts that become plain entertainment. How can we address this issue is a challenge for a great search engine that goes beyond “keywords” and find a measurement for the legitimacy of the facts and stories. Can this be done without sacrificing the freedom of opinion? I believe there is and this should be a topic of discussion.